Although the company focuses on providing targeted and cost-effective marketing, Fifth Column also designs and executes professional-level PR campaigns; handles design and production of marketing tools (posters, postcards, etc...); negotiates special deals on production; provides local distribution that is second to none and can help you find good regional and national distribution; designs effective internet marketing and distribution...if it involves an artist's career, chances are Fifth Column is working in that area.
One of the things that makes Fifth Column so effective is the use of all these elements together. Good marketing needs the support of good distribution, well-timed and well executed PR campaigns, and the production of the right marketing tools. When knitted together into a cohesive marketing plan these elements can become pivotal in the development of an artist's career.
The overriding concern at Fifth Column is successful career development, so the company works to help artists deal with whatever obstacles stand between them and success. There are a million things to think about as an artist begins to develop - everything from choosing a performing rights group to making sure your records are registering at Soundscan, and Fifth Column is there to help make these things happen.
While capable of acting alone on behalf of an artist, Fifth Column encourages an interaction with management and publicity companies to help artists and bands reach their full potential.
Fifth Column can also provide artists and labels with marketing, PR, and other services on an "as needed" basis. For more information, see Independent Marketing and Projects.