It is critical that Fifth Column maintain a reputation for working with the highest level of talent. We are looking for artists and bands that have most if not all of the elements necessary for success in the music business: Great songs, a high level of musicianship, a strong vision, good work ethic and a dedication to their craft and to their career - all the things that media, venues, and record labels look for when they seek out new music.

The Artist Development Program is unique in the music industry. It allows up-and-coming artists access to the full range of services offered by Fifth Column when they need it most, and can afford it the least.

Every artist is different, and has different needs. Fifth Column provides different services, depending on each artist. Working in close consultation with the artist, we design a customized marketing plan, and then execute it.

Although the company focuses on marketing efforts, Fifth Column also offers a wide range of services, including:

1. design and production of marketing tools, press kits, and EPKs.
2. access to local and national distribution.
3. special costs on CD and collateral materials through our associated vendors.
4. professional-level PR campaigns.
5. web-design and mailing list maintenance.
6. tour support.
7. street-level and lifestyle marketing campaigns.
8. wide range of industry and market contacts, including music supervisors,publishers, distributors, record stores,and venues.

...if it involves an artist's career, chances are Fifth Column is working in that area.

One of the things that makes Fifth Column so effective is the use of all these elements together. Good marketing needs the support of good distribution, well-timed and well executed PR campaigns, and the production of the right marketing tools. When knitted together into a cohesive marketing plan these elements can become pivotal in the development of an artist's career.

The overriding concern at Fifth Column is successful career development, so the company works to help artists deal with whatever obstacles stand between them and success.

Due to cost restrictions, everything sent to Fifth Column becomes our property, unless you'd like to enclose a self-addressed, stamped return envelope - and even then, no promises.