One of the keys to effective marketing is determining who your target audience is, and then trying to figure out how to reach them. Lifestyle marketing is reaching out to these people where they live, work, shop, exercise, drink, eat, and relax: tattoo parlors, beauty salons, clothing stores, tobacco shops, bike shops, gyms, bars, restaurants, novelty shops, coffee shops and the like offer amazing opportunities, if you know where to look and how to get them playing your record.