Yes. The performance of an artist's albums at retail is often the measure of the success or failure of their career. Retail sales is a benchmark used not just by the record labels but by management, publicity, distribution, media and radio stations.

By designing and executing an effective marketing campaign to retail, Fifth Column can help you not just increase your income from record sales but help expand your fan base and exposure in all these other areas as well.

And contrary to popular myth, record stores are most often populated by people who love music - and who have daily contact with a wide range of other people who love music. These are people who can have a dramatic, often shocking impact on the career of an artist.